One of the world's leading, independent action sports media un-conglomerates, Canada's SBC Media is still rider-owned, driven, managed and staffed by passionate, dedicated board sports lifers, three decades after its start. Not too many other action sports media companies can say that these days. But it's a significant point of distinction which is more important now than ever with the continued rapid growth of skate, snow, surf and other action sports.
SBC – Some Big Company or Snow Board Canada or Skate Board Canada – take your pick, has been a leader in pioneering and supporting the progression and evolution of action sports in partnership with the leading industry brands since day one. Founder Steve Jarrett still logs as many hours on the snow, concrete, and waves as most pros, and eats, drinks and sleeps the skate, snow, surf, action sports lifestyle, like everyone else who works at SBC.
Whether it's creating Canada's first national slopestyle and halfpipe snowboard series; leading the charge to build Eastern Canada's first major skate plaza; bringing the first live bands to the slopes of Whistler, Lake Louise, Mont Tremblant and Blue Mountain; staging the first night halfpipe event in North America; establishing the world's biggest wakeboarding contest; throwing the biggest parties in action sports; or supporting the most legit contests and films big and small; it's always been about doing it right for the riders by the riders, as it always should be! And that philosophy, passion and rich history in action sports is reflected in the photos, stories, videos, events and promotions of SBC's industry leading magazines and websites. Working closely with the top pros, freshest faces, best photographers, filmers, writers, and industry leaders to bring you: