SBC Business is the common thread connecting Canada’s action sports community, from retailer to rep to radical bro. Parts of our industry are still roots as heck while others are complex, yet it’s important to stay on top of the changing face of the business.
If it’s relevant to our industry, SBC Business is on it. We report on the issues that matter most behind the scenes of action sports and that’s why we’ve become Canada’s definitive trade publication. Our editorial encompasses a mix of hard journalism and insightful commentary with the reliable data and trend analysis our readers have come to expect. With two issues straddling both the fall and winter trade shows, SBC Business uncovers the personalities, products and thought-provoking topics shaping our industry. Our influential retail surveys, business leader profiles, and product showcases are just a few of the highlights you can look forward to in each issue.